5AM FUEL™
Morning Victory MasterFormula
Formulated by Robin Sharma, 5AM FUEL is a groundbreaking morning drink built to boost your energy, sharpen your focus, and help you win your day… before sunrise. With 12 plant-based + science-backed ingredients, it replaces your cluttered supplement shelf with one clean, powerful morning ritual.
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Focus
Cut distractions and zero in on what matters
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Productivity
Peak performance, from sunrise on
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Energy
Rise strong, move with purpose, and meet the day fully alive
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For years, Robin experimented with countless formulations, searching for the perfect blend to support the focus, energy, and resilience he and his elite clients needed. What you hold in your hands is the result of that quest. It’s a tool to help you rise above average, step into your genius, and win the early hours when the world is still quiet, and your power is at its peak.
For decades, Robin has guided billionaires, pro-athletes, and movement-makers to rise early, protect their mornings, and build lives that matter.
Yet there was always one missing piece, – an all-in-one formula to ignite the brain, support the body, and elevate the soul at daybreak. Something pure. Potent. Proven.
5AM Fuel is the exact drink Robin personally crafted, tested, and now uses each morning to prime his system and step into peak performance before most of the world has even stirred.
A morning victory in a pouch.
Morning is when your mind is purest, your energy is cleanest, and your opportunity to rise above distraction is greatest.
5AM Fuel was created to match the sacredness of that time with a ritual that awakens your potential, centers your focus, and prepares you to build a day that’s worthy of your gifts.
It’s a signal to your system: “We go to work now.”


What Are 5AM FUEL™ Ambassadors Saying
5AM FuEl™: The Only Drink You Need
Your Ultimate Morning Routine
5AM Fuel is the key to starting your day with energy, focus, and clarity. It's the only drink you need to make every morning your best morning.



MORNING VICTORY MASTER FORMULA

VITAMIN C (1000MG)
To lead is to protect your energy. This powerful antioxidant fortifies your immune system, reduces fatigue, and helps you recover from life’s intensity so you can rise early, work deep, and give your gifts to the world.

Taurine (1000MG)
A naturally occurring amino acid that plays a vital role in supporting energy production, hydration, and overall cellular health.Whether you're seeking sharper focus, sustained stamina, or enhanced recovery, taurine is a trusted ally in your daily wellness routine.

Ashwagandha (350mg, 30:1 Extract)
Your potential expands when your stress contracts subsides. With a potent 350mg dose of 30:1 extract, this ancient adaptogen helps tame anxiety, regulate cortisol, and build the resilience you need to win the morning and own your day.

Bacopa Monnieri (350mg, 12:1 Extract, 20% Bacosides)
Used by monks and masters for centuries, Bacopa boosts memory, supports cognition, and improves mental agility. At 350mg, this time-honored nootropic helps you think clearly, speak wisely, and act with precision.

Magnesium Bisglycinate (250mg)
This 250mg dose fuels muscle recovery, regulates sleep cycles, and strengthens brain-body function. Magnesium is the mineral of calm strength and a vital key to becoming undefeatable in the early hours.

Siberian Ginseng (200mg, 1% Extract)
At 200mg, it’s a natural performance enhancer that fuels stamina, increases endurance, and lifts fatigue. Designed for those who rise while others sleep and do what others won’t.

L-Theanine (100mg, 98%)
With 100mg of ultra-pure L-theanine, this calming amino acid balances the mind, improves focus, and supports flow state so you’re calm yet powerful in every move you make.

Rhodiola Rosea (50mg, 4% Rosavins)
50mg of this adaptogen helps fight fatigue, sharpen concentration, and improve physical performance. For those who rise early to go deep, stay strong, and finish what they start.

Ginkgo Biloba (16mg)
Ginkgo boosts blood flow to the brain, enhancing memory and focus. With a clean 20mg dose, it’s your edge in high-stakes mornings and deep work hours.

Niacin (350mg, 30:1 Extract)
Known as Vitamin B3, this vital nutrient helps convert food into usable energy, supports healthy skin, and promotes a vibrant metabolism. 350mg of Niacin helps you move through the day with a smooth and sustained drive.

Zinc Bisglycinate (10mg)
Zinc supports immunity, brain health, and hormone balance. At 10mg, this premium bisglycinate form ensures optimal absorption to keep your system strong and your focus unbreakable.

Vitamin B6 (1.4mg)
This humble vitamin helps regulate mood, energy metabolism, and cognitive function. With 1.4mg of B6, you get steady focus, improved clarity, and the stamina to rise early and execute all day.
HOW TO WIN YOUR MORNING
WE ESTABLISH THE HIGHEST STANDARDS OF QUALITY - AND CONTINUALLY ELEVATE THEM.
5AM Fuel™ adheres to the highest quality standards. From research and sourcing to manufacturing and testing, we exceed industry norms to deliver a safe and effective product.
Premium ingredients carefully harvested for maximum effectiveness
We've partnered with suppliers in 8 countries to deliver the highest quality ingredients.
Months of product testing, development and refinement for highest quality
Iterations and ongoing improvements to perfect the masterformula